|
Below are excerpts from two
letters
that might
be of interest.......................
David Liberman, M.D., President, Computer Trust Corp.
Tel: 617 - 557 - 9264
I am writing you to commend you on the invaluable contribution your
group has made to our medical software business, and to me personally.
As you know, when I joined your group several years ago, I was quite
skeptical about whether your group would be relevant to me and my
business, because my business is so different from any other: our
software product is highly technical, and our sale is consultative,
informational, and we often sell to large laboratories and hospitals
with committees and red tape. Also, I find most behavioral approaches to
be touchy - feely and irrelevant.
Since joining your group, I have found that, through the behavioral
focus I learned from you, I am more successful in all aspects of sales,
support, management, as well as interpersonal relationships apart from
the business world.
Because of the ongoing nature and continuous support offered by
attending your group regularly, managing and developing business is now
easier, more fun, more relaxed, more profitable, and less daunting than
ever before. Recently, I presented to a group of physicians, and the
chief of the department insulted my product to my face. Naturally, I was
hurt and angry, and I saw my investment of time with this prospect,
vanishing into puffs of air. In spite of all this, I used the techniques
you taught me to understand and draw out and channel the decision-maker’s
fears into a commitment to work with us.
I am happy to recommend your group to colleagues who can
truly appreciate the value of tapping into a highly talented and truly
diverse group on a continuous basis.
__________________________________________________________________
Marge Kunian, President Associated Promotion International and
Marketing, Inc. Tel: 617 - 266 - 6699
Thank you for the privilege of being a part of your Business
Development Group. Having been a member for a while, I now realize how
invaluable the many lessons that I have learned truly are.
The diverse audience that your group attracts seems to allow growth
that I never thought possible. So many new concepts, so many ways of
handling behavioral issues have enabled me to understand the necessity
of this kind of interchange in dealing with my clients.
It is most unusual to feel so comfortable in a group like this.
Everyone seems to simply express their problems and the solutions are
all forthcoming. Incredibly, after you listen to all the approaches, you
always come up with “the” solution. It always seems to be the
perfect one and so easily stated.
Again, thank you for your initial call. I never thought that I would
actually look forward to each meeting - so colorful, so humorous, so
valuable.
___________________________________________________________________
|