What you will learn                                                

Several years ago, when my company moved me to their Wall Street office as an institutional broker selling to large

clients in Dallas, Houston and Galveston, I was trained by a securities analyst whose training was encyclopedic in

scope but left me feeling that something was wrong.

 

The problem was simply that I was a walking computer, which I figured out early on, was beneficial to the

understanding of a company but not in terms of reaching my prospective clients at a meaningful level

 

Because of this background, I vowed then that if I were ever to develop people in some form of business

development program, it would have to be a “whole brain” process. It would mean that we would have to

develop the left side of the brain with product knowledge and the right side with the people skills to allow

the transference of whatever products/services you represent efficiently.

 

As a result, you will learn……………

 

•       Whether you are selling computers, software, musical instruments, commercial or residential real estate, legal - accounting - or engineering services or jet engines……..it’s all the same.  A product/service is being sold to another for a price or fee. There are a few different steps you might have to take but the principles are the same.
   

•        How to use your product/service knowledge to best advantage under any circumstances or any conditions to move the sale forward.
   

•       How to position yourself in a meeting whether selling one-on-one or to a board of directors in a large company. You will know the players, their focus and how to effectively use that information.
   

•      When you have internal (non sales) corporate meetings with your president, CEO, managers and/or employees, how to achieve your goals. Once learned, you will be able to observe FEARS AND EGOS at work and how to deal with them effectively in any situation
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•     If seeking cash flow privately, from a bank, angel or VC, how to bring your highest self to the meeting and “be real” for a powerful impact

 

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Who is Stan Sidman  ?

 

 

 

After graduating many years ago from Boston University, my first position was in a management capacity with a national mail order firm.  Within two years,  I went from managing eight people in one department to 120 employees in three departments.

 

I then decided to become a stockbroker with the oldest regional firm in Boston.  By the second year,  I was training brokers and the third year was moved to the Wall Street office as an institutional broker servicing large firms in the Dallas, Houston and Galveston areas. Ultimately, I switched camps and joined the top financial planning firm in Boston where I earned my CLU designation.

 

Still not satisfied, I became a Certified Hypnotherapist and a Certified Practitioner of NLP (Neuro Linguistic Programming) because of my fascination with the mind and how each and everyone of us reacts to and stores differently all of our life experiences. This, I found, is where the fun begins as somehow when we are calling on our prospective clients, we wonder why they "don't get it!" The question you're really asking is, "Why don't they see a situation and mentally interpolate it in the way that I have?" (After all, I know and they don't!!)

 

Until we broaden our view of the world and see that it is always necessary to view any and all situations from the highest point on the mountain that we can attain, we will always be stuck within a narrow paradigm from which we interpret life. As we continue to grow, we shall reach people in ways that we never have before.

 

This prompted me to design a business development program over 20 years ago where you will learn "stuff" that you will not learn elsewhere. After digging into nearly 3,000 books on science, philosophy, spirituality, behavior and business, I was forced to see the world 180 degrees differently from the way I saw it in my late twenties. As a result, I use the format of The Business Development Group to help engineers, scientists, doctors, architects, entrepreneurs from all disciplines and business executives at all levels to challenge everything they are doing to develop business and themselves personally.

 

If something works, keep it! If something doesn't, get rid of it NOW!

 

What we do "ain't" easy. It does require a sense of humor and level of humility and sometimes humility is difficult to find. Please come as our guest for a humorous and "unique" experience at the next meeting you are able to attend.

 

I look forward to spending time with you.

                                 Stan Sidman

                                                               The Business Development Group

 

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